Brief: Create a Brand presence for Hurley within the Surfstitch ecommerce platform that is visually stunning across devices, Heros key products and content and provides easy navigation to the Hurley product catalogue. It must also include...
✓ Greater design & visual flexibility from current brand pages ✓ Full bleed images / content ✓ Fullscreen video ✓ Ability to feature content and product imagery ✓ Ability to hero a product in an immersive way ✓ Ability to present brand categories / sub categories clearly for easy navigation ✓ Easy to access male female tabs? That quickly allows a user to interact ✓ An incredible mobile version ✓ Responsive page ✓ Easy ability to update ✓ Feed driven updates / inventory ✓ Ability to embed different types of content - Video, Social buttons, Social feeds ✓ Multiple content types to be featured (archive) ✓ Ability to create eye catching / unique experiences driven by technology ✓ Cookie users to show male / female content on return
The key purpose in creating internal brand destinations within the Surfstitch ecommerce architecture was to sell product (as well as driven supplier/brand advertising revenue). Key product would feature heavily in these pages alongside team athlete endorsement.
Key Modular message sections. This gave the brands involved the ability to drive content messaging - product, event, endorsements, competitions etc. Modular sections allowed for multiple sections. These proved more effective than traditional slider components.
A key part of these pages was a method for brining aggregated social, news together to drive a greater awareness of these brands. Using feeds mixed with video, category and product tags, alongside social links and email signup, allowed Surfstitch to drive engagement and capture customers into its eco system
Research showed that while customers loved the brands on offer, they came to Surfstitch to buy product. Using a mixture of product feeds and video across new arrivals and best sellers kept these pages constantly updated.