Single Page Checkout

CLIENT: Cotton On - DATE: 2016

Speed & Simplicity

Cotton On use the ecommerce platform Demandware. They identified an opportunity to make improvements by removing the standard checkout process and implementing a Single Page Checkout. I joined Cotton On partway through this project in a Product Owner capacity and took control, seeing it through to implementation and an immediate 15% uplift to conversion.

Single Page Checkout

Product Owner

In this capacity I worked directly with the offshore agile dev team, internal BAs, Testers, UX Designer and internal Stakeholders. We faced significant challenges with an immature dev team picking up their first Demandware project. Helping the team to negotiate this while driving significant improvements to the user experience made this a very successful project. So much that upon a recent entire eco system Demandware replatforming, the Single Page Checkout was the only item carried over.

Single Page Checkout across devices

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